Pierre Mantoux launches the new Iconic Fit collection with LYCRA® ADAPTIV fibre technology
Six iconic references that adapt to the shape of your body for greater freedom of movement.
Pierre Mantoux presents Iconic Fit, a collection of six essential garments designed for maximum comfort and style every moment of the day. Tights, knee-highs and leggings come together in a refined and innovative design for uncompromising everyday luxury.
The collection is distinguished by the use of LYCRA® ADAPTIV fibre technology, an advanced technology that offers a personalised fit that adapts perfectly to the body's movements.
Simone Medici, Senior Strategic Account Manager for Brand & Retail at The LYCRA Company, commented: "We are delighted to present the ICONIC FIT collection, made with LYCRA® ADAPTIV technology, at Rinascente Milano in collaboration with Pierre Mantoux. This innovative technology, unique in the world of hosiery, offers an unparalleled fit and comfort, as well as a "second skin" effect, adapting perfectly to the shape of the body and enhancing the beauty of every woman in a natural way. Thanks to LYCRA® ADAPTIV fibre technology, the Pierre Mantoux ICONIC FIT collection guarantees not only style and elegance, but also a feeling of freedom and support all day long.
The Iconic Fit Collection
The 30 den sheer tights combine elegance and comfort, while the 50 den opaque tights offer exceptional durability. The 50 DEN knee-highs reinterpret a great classic with a modern twist, while the 50 DEN knee socks present a minimal chic line. The 90 den tights offer more coverage without sacrificing versatility and the 120 den leggings are ideal for a look that combines sportiness and style, enhancing any silhouette.
Pierre Mantoux also decided to make the product experience something special. Following the success of the launch event in Milan at La Rinascente, the brand will continue with a series of tailor-made events designed to highlight the unparalleled comfort and wearability of its collections, offering the public a unique opportunity to experience the product first hand.
The hosiery trend
The sock is now a real trend item and to tell the story in an innovative way, ten years ago we launched masterclasses in department stores in Japan, inviting high spenders for a unique experience. In an informal setting, they can discover our 100% Made in Italy product, learn about its characteristics and receive advice on how to combine it. This format has also been successful in Italy, with La Rinascente, and has led us to organise 'Pierre Mantoux Days' in independent stores. Our omnichannel strategy makes shopping easy and engaging, creating a fluid and enriching experience,' comments Chiara Ferraris, Commercial Director.
With Iconic Fit, Pierre Mantoux once again confirms how elegance can coexist with technology, offering an affordable, functional and uncompromising solution for everyday luxury. It is the perfect balance between aesthetics, comfort and performance, designed for the modern woman who demands the utmost from every moment of her day. A collection that is not just a garment to wear, but an experience to live every day with elegance and freedom.
